Reimagined Tommy Hilfiger’s Ivy League heritage for a modern streetwear audience, shifting prep from an elite subculture into an inclusive narrative. Spearheaded the Creative Direction and Content Curation, converting fashion history into high-impact editorial and social video assets starring Samutaro and Jason Jules. Authored the Copy, Scripting, and Voiceover strategy, delivering an authoritative, rhythmically paced story tracing prep’s evolution from 1960s Japan to 90s hip-hop for digital platforms.