Spearheaded the creative narrative and visual curation for the GilletteLabs Heated Razor launch, positioning a legacy grooming tool as futuristic design tech. Partnered with digital art studio Tomorrow Bureau to translate product specs into a four-part sci-fi aesthetic ("Laser," "Flame," "Heaters," "Warm Glow"). Authored multi-channel editorial copy and digital video assets that reframed routine grooming into an elevated luxury experience for a culture-focused audience.