Conceptualized and executed the campaign strategy for Braun’s "What Makes a Good Design?" project, connecting legendary functionalist design principles with contemporary creative culture. Curated and moderated a cross-disciplinary roundtable featuring Braun's Head of Design Oliver Grabes alongside contemporary industry figures (Eike König, Fa Empel, Herbert Hofmann). Authored editorial feature copy, digital video scripts, and custom set curation that translated Dieter Rams' timeless design ethos into an engaging, multi-platform narrative tailored for modern design enthusiasts.